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Class Post-production of Fashion Image

  • Presentation

    Presentation

    The Post-production Curricular Unit has a practical nature and aims to awaken, in students, aesthetic sensitivity for creating fashion images. Images must be able to communicate concepts, stories, trends of brands, fashion designers. It is a curricular unit that awakens the ability to work as a team, research and, consequently, the development of students' fashion culture.

  • Code

    Code

    ULHT6277-22999
  • Syllabus

    Syllabus

    1. Historical inflection of fashion images - from illustration to photography (until the mid-20th century)
       1.1. Pictorialism, Modernism, Realism, and Surrealism
       1.2. Erwin Blumenfeld - fashion photography and films
    2. Fashion Video
    3. Digital image - Pixel, BIT, RAW, JPG, and TIFF
    4. Introduction to post-production tools and manipulation of photographic images.
       4.1. Selections (traditional method and Quick Mask)
       4.2. Layers - masks and adjustment layers
       4.3. Histogram
       4.4. Techniques: Dodge & Burn and Frequency Separation.
       4.5. Export - web, client, and print versions.
    5. Application of vector-based techniques in drawing and conceptual development within contemporary standards.
    6. Fashion images for brand and product promotion - framing in the contemporary socio-cultural panorama.
    7. Fashion image in post-digital communication - new challenges and potentialities.

  • Objectives

    Objectives

    1. Expand the students' general knowledge with the specificity of fashion images - photographic and videographic.

    2. Provide students with the fundamentals of post-production and manipulation of fashion images

    3. Know and master digital photo manipulation tools, such as Adobe Photoshop and Adobe Lightroom

    4. Provide students with notions of graphic composition to be used in the presentation of products and fashion collections

    5. Develop a post-production project and manipulation of fashion photographs.

    6. Knowing and identifying the challenges and potential of post-production in the collaboration and creation of fashion images for brand and product promotion

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Various important aspects of pos-production will be focussed on through visual and exemplary presentations. The work proposed for assessment will be carried out in the classroom and monitored by the teacher, but should include some time for autonomous work.

    The type of work is essentially practical, involving research, planning, organisation and execution.

    Student-centred teaching and learning by doing are encouraged, with the teacher facilitating learning.

  • References

    References

    BUCKLEY,Clare, McAssey, Jacqueline – Styling de Moda: Fundamentos de design de moda, Bookman, 2013

    DIXON, Dixie -Fashion and lifestyle photography: Secrets of perfect fashion & lifestyle photography, Ilex Press, 2017.

    MOORE, Gwyneth – Promoção de Moda, GG moda, Editorial Gustavo Gili, 2013.

    SANTOS, Joel – FOTOedição. O guia essencial de pós-produção com Photoshop Lightroom e Adobe Camera Raw, Centro Atlântico, 2012.

    SEIVEWRIGHT, Simon - Pesquisa e Design, Coleção Fundamentos de Design de Moda, Bookman, 2010.

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