Class Audiovisual Marketing

A module focused on developing a strategy to promote the final project, applications' strategies to festivals and exhibitions, and disseminating the final project in particular, and the student's individual work in general, including its display and distribution.

Not applicable

1. An introduction to the promotion and distribution of a film project produced as part of another course module: - Developing a strategy for promotion, screening and distribution; - Promotional materials and publicity channels; - Target audiences; - Press kits; - Online promotion: Strategies for promoting the project and the student's work in general. 2. Promoting Films at Festivals: - Developing the festival submission process; - Participation in film markets; 3. Screening and distribution: - Channels and partners for the screening and distribution of a short film, both nationally and internationally: festivals, cinema screenings, online platforms, television broadcasts, airlines and transport, educational circuits and others. 4. Case studies applied to animation, illustrating real-life examples.

A methodology based on the analysis of film case studies, production companies, film festivals and promotional agencies.

COOK, M. e THOMPSON, K.M. (2019). Animation and Advertising. London: Palgrave. LENSKOLD, J. (2003). Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability. New York: McGraw-Hill. RAUGUST, K. (2011). The Animation Business Handbook, New York: St. Martin Press. WELLS, P. (2007). Understanding Animation. London: Routledge.