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Class Tourism Consumption and Trends

  • Presentation

    Presentation

    This curricular unit constitutes one of the two stages of the analytical phase of the destination development process, together with the analysis of tourism resources. Thus, both the syllabus and the practical assignments to be developed in this curricular unit will be articulated with other curricular units of the master’s degree, such as Tourism Resources Analysis and Management. In parallel, given that the analysis of consumption patterns and tourism trends is instrumental in defining a communication strategy for a destination, this course will be taught in conjunction with the curricular unit of Marketing of Tourism Destinations.

  • Code

    Code

    ULHT6447-23832
  • Syllabus

    Syllabus

    1. Tourism consumption trends

    1.1 New consumer behaviors

    1.2 The role of tourism experiences in the consumption of tourist destinations

    1.3 Inhibiting and facilitating factors in the tourism system.

    2. The integration of tourism consumption

    2.1 Theories of motivation for tourism consumption

    2.2 Management dynamics of tourist destinations

    3. Tourism demand fundamentals

    3.1 Characteristics of tourism demand

    3.2 Fundamentals of tourism demand

    4. Consumer's decision-making process

    4.1 Models and determinant factors in the decision-making process

    4.2 The phases of a decision-making process

    5. The influence of technology on tourism demand

    5.1 Market segmentation and main segments

    5.2 The influence of technological means as an influence of destinations

  • Objectives

    Objectives

    • Understanding the evolution of tourism consumption;

    • Undertake diagnostics regarding the current tourism demand of a tourist destination;

    • Learn how to identify and characterize the segments of tourism demand at a destination;

    • Understand the main theories and techniques of tourism demand analysis;

    • Recognize the dynamics in inhibiting factors and facilitators to tourism consumption;

    • Identify and explore new trends in tourism consumption based on the resources of destinations;

    • Evaluate the future needs and motivations of tourist experiences creating new instruments that enhance the destination for new visitors.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    During the course of the classes, students will have the possibility to contact the real world, through contact with specialists who work in Tourism and Hospitality companies, both international and national, in order to develop creative skills and the ability to solve progressively more complex problems. Thus, several thematic seminars and study visits will be held.

    The Inverted Classroom methodology will also be applied through group work to solve problems, case studies, and peer learning.

  • References

    References

    Cohen, S.A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities.

    Current issues in Tourism, 17(10), 872-909.

    Gallarza, M.G. and Gil Saura, I. (2020) "Consumer value in tourism: a perspective article", Tourism Review, Vol. 75 No.

    1, pp 41-44. https://doi.org/10.1108/TR-06-2019-0227

    Katsoni, V., & Segarra-Oña, M. (2019) Smart Tourism as a Driver for Culture and Sustainability. Cham: Springer

    Kirillova, K., Wang, D., Fu, X., & Lehto, X. (2020). Beyond “culture”: A comparative study of forces structuring tourism

    consumption. Annals of Tourism Research, 83, 102941. doi:10.1016/j.annals2020 102941

    Liang, S., Schuckert, M., Law, R., & Masiero, L. (2017). The relevance of mobile tourism and information technology: an

    analysis of recent trends and future research directions. Journal of Travel & Tourism Marketing, 34(6) 732-748

    Meleddu, M., Paci, R., & Pulina, M. (2015). Repeated behaviour and destination loyalty. Tourism Management, 50 159- 171

     

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