Class Innovation in Tourism

  • Presentation


    This module provides the opportunity for students to explore and analyse the process of new product development and innovation in the tourism industry against a backdrop of pertinent, contemporary travel and tourism issues and concerns. Overall, the module aims to equip students with an approach to tourism management that recognises the value of innovation and creativity and acknowledges the sources and role of change in a dynamic tourism environment.

  • Code


  • Syllabus


    Contents description:
    1. Introduction to innovation and creativity, innovative company, entrepreneurship, and innovative business models.

    2. Product and service innovation in hospitality operations.

    3. Knowledge, creativity, and innovation in tourism and hospitality.

    4. Types of innovation strategies.

    5. Competitiveness, innovation, and competitiveness chain. Networks, clusters, and innovation in tourism.

    6. Metasearch and predictive analytics platforms in travel operations.

    7. Emerging technologies and e-tourism. Virtual tourism.

    8. Tourism and social innovation.

    9. Tourism consumption trends and industry change.

  • Objectives


    Subject-specific knowledge, understanding, and application of contents:

    a) Select and use relevant theories to critically examine the concepts of innovation and creativity in the contemporary tourism and hospitality industries.

    b) Critically evaluate and justify links between the changing nature of tourism and hospitality industries and the emergence and development of innovative products.

    c) Identify and select relevant literature from a wide range of resources, including current research and academic publications.

    Implementation of changemaker skills:

    d) Demonstrate ideas in a range of written, verbal, visual, or other digital formats appropriate for the purpose, topic, and context.

    e) Present information, ideas, and viewpoints in such a way as to enable understanding and engagement by academic, specialist, and non-specialist audiences.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Theoretical exposition of the syllabus (S).

    Analysis and discussion of papers in the classroom.

    Paper or assignments presentation in seminars.

    Written test formed by analytical questions about the S.


    Course rubric:
    Paper/assignment presentations in seminars (60%).

    Written test (40%).

  • References


    Baggio, R., & Cooper, C. (2010). Knowledge transfer in a tourism destination: the effects of a network structure. The Service Industries Journal30(10), 1757-1771.

    García-Villaverde, P.M., Elche, D., Martinez-Perez, A., & Ruiz-Ortega, M.J. (2017). Determinants of radical innovation in clustered firms of the hospitality and tourism industry. International Journal of Hospitality Management61, 45-58.

    Goffin, K., & Mitchell, R. (2017). Innovation Management: Effective strategy and implementation3rd Edition. Londres: Macmillan Education.

    Natalicchio, A., Ardito, L., Savino, T. & Albino, V. (2017). Managing knowledge assets for open innovation: A systematic literature reviewJournal of Knowledge Management, 21(6), 1362-1383. 

    Diaconu, M. (2011). Technological Innovation: Concept, Process, Typology and Implications in the Economy. Theoretical & Applied Economics, 18(10), 127-144.

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