Postgraduation Advertising and Digital Communication Strategies
The aim of this postgraduate course is to provide participants with strategic knowledge about the management of brand communication and advertising today, integrating the new digital scenarios, which are constantly changing and redefining the roles of the Read more
Course formatOnline
Hours120h
Credits33 ECTS
-
2ª Edição
2ª Edição
Coming SoonStart date 1 Nov, 2026End date 31 May, 2027Application start 7 May, 2026Application end 31 Oct, 2026
-
What will I learn in this course?
What will I learn in this course?
The aim of this postgraduate course is to provide participants with strategic knowledge about the management of brand communication and advertising today, integrating the new digital scenarios, which are constantly changing and redefining the roles of the professionals involved. The introduction of communication technologies has not only led to improvements in working methodologies, but also to intense changes in the way communication is planned and created.
-
Entry requirements and conditions
Entry requirements and conditions
-
Technical and professional skills that I will acquire
Technical and professional skills that I will acquire
The following skills are developed in this postgraduate course: - An understanding of the new challenges facing the global advertising and communications market - A global vision of how the different players in the market interact in a 360º vision - Understanding the interconnection of new procedures in the communication plan - Digital communication management -Digital advertising vs. out of home advertising - Social media management - Content Marketing
-
Program
Program
- [Anual]
-
Communication and Marketing
5 ects -
Creativity and Advertising Strategies
5 ects -
Luxury Brand Management
3 ects -
Media Planning and Audience Studies
3 ects -
Out of Home and Digital Content Production
5 ects -
Press Office
3 ects -
Public Relations and Events
3 ects -
Social Media and Content Marketing
5 ects -
Workshop / Seminar
1 ects
-
Career opportunities and career prospects
Career opportunities and career prospects
Communication professionals Advertising Professionals (Accounts or Creatives) Public Relations Press Officers Brand Manager Social Media Manager Content Marketing Specialist Brand Luxury Experience
Lisboa | Esc.Comunicação, Arquitetura, Artes e TI
Fees
Course Direction
Secretariat
Partners
