Postgraduation Information Systems and Digital Business Models

Accelerate your career with Lusófona Executive School's MBA in Leadership, Innovation and Digital Transformation - a disruptive programme that prepares leaders to think strategically, innovate with impact and transform organisations in a digital world. With a modular, project-orientated approach, this MBA combines management, information systems, customer experience and continuous innovation. Along the way, participants develop and present a real project to investors, integrating technology, strategy and entrepreneurial vision. A programme designed for those who lead change.

Entry qualifications correspond to a degree or equivalent. Non-graduates who have a professional CV that is recognised as attesting to their ability to complete the course may also be admitted to the course, which must be assessed by the course coordinators.

The Lusófona Executive School MBA prepares participants to take on highly responsible roles in contexts of transformation, innovation and digital leadership. These are some of the main career paths: 1. Chief Digital Officer (CDO) Responsible for leading the organisation's digital transformation, aligning technology with strategy, promoting innovation in business models and ensuring adaptation to the demands of a digital economy. 2. Innovation and New Business Manager Conceives, develops and implements new solutions, products and services with a focus on open innovation, corporate entrepreneurship and scalability, contributing directly to the organisation's competitive advantage. 3. Strategy and Digital Transformation Consultant Acts as a strategic partner for public and private organisations, conducting diagnoses, designing digital change roadmaps and guiding modernisation processes with a focus on measurable results. 4. Digital Transformation Project Manager Manages complex transformation programmes and projects, bringing together multidisciplinary teams, agile methodologies and technological solutions to guarantee the delivery of value to the business. 5. Head of Customer Experience (CX) Defines and implements strategies to improve the customer journey, optimising digital channels, loyalty metrics (NPS, CES, CLV) and personalisation actions based on data and AI. 6. Business Intelligence & Analytics Manager Responsible for transforming data into strategic insights, developing dashboards, predictive reports and analyses that support decision-making in the various areas of the organisation.