Generative Engine Optimisation: Lusófona University Hosts International Guest

Lusófona University hosted the lecture "The Role of SEO in Digital Traffic Management", with special participation from Walter Assis, a digital traffic manager with international experience.

The initiative took place within the scope of the Digital Marketing course unit, involving students from the Bachelor’s Degree in Applied Communication and the Master’s in Communication, Marketing and Digital Media.

During the session, strategies for organic traffic optimisation were explored, with particular emphasis on the growing role of artificial intelligence in digital management processes.

This activity reinforces Lusófona University’s commitment to integrating industry professionals into teaching and to the continuous updating of curricular content in line with emerging trends in the digital marketing field.