Masters Communication, Marketing and Digital Media
In a society where the means of production and distribution are constantly changing, this Master programme combines the key areas of a communication strategy: the digital element, communication and marketing, making it possible to ground knowledge and comp Read more
You can now choose to study at your own pace and complete your master’s or doctoral degree on either a full-time or part-time basis.
This option is available for master’s and doctoral programmes worth 90 ECTS credits or more.
Tuition fees are calculated according to the number of ECTS credits in which you enrol.
Please refer to Article 16 of the Academic Regulations or contact the relevant services for further information.
Course formatIn-Person
DegreeMasters
Semesters4
Credits120
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What will I learn in this course?
What will I learn in this course?
In a society where the means of production and distribution are constantly changing, this Master programme combines the key areas of a communication strategy: the digital element, communication and marketing, making it possible to ground knowledge and competencies, as well as a reflection on the technology-based changes in corporate behavior and target reception.
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Entry requirements and conditions
Entry requirements and conditions
You can apply for the cycle of studies leading to a master's degree: a) holders of a bachelor's degree or legal equivalent; b) holders of a foreign academic degree awarded following a 1st cycle of studies organised in accordance with the principles of the Bologna process by a State adhering to that process; c) holders of a foreign higher academic degree that is recognised as satisfying the objectives of a bachelor's degree by the statutorily competent body; d) holders of an academic, scientific or professional curriculum that is recognised by the competent statutory body of Centro Universitário Lusófona - Lisboa as attesting to their ability to complete this cycle of studies.
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Seriation Criteria
Seriation Criteria
- 60% - Mestrado - Habilitação Anterior
- 10% - Mestrado - Formação Complementar na área
- 20% - Mestrado - CV
- 10% - Mestrado - Motivação e/ou Entrevista
Candidatos sem grau ou sem nota
- 40% - Mestrado - Formação Complementar na área
- 10% - Mestrado - Motivação e/ou Entrevista
- 50% - Mestrado - CV
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Profile of the candidates for whom the course is intended
Profile of the candidates for whom the course is intended
This Master programme is aimed at students with wide-ranging education in communication, management sciences and information sciences, as well as those interested in core areas in knowledge and communication production that are relevant for business development.
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Technical and professional skills that I will acquire
Technical and professional skills that I will acquire
- High level of employability in the area; - Qualified and specialized teaching staff; - European university network for mobility; - Integration in one of the largest research centres in Communication: CICANT; - practical and theoretical balance between the different training areas of the study cycle.
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Study plan and curriculum structure
Study plan and curriculum structure
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1º Ano / Common Core
- [1º Semestre]
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Communications Management
6 ects -
Consumer Behaviour
6 ects -
Creation of Web Content
6 ects -
Strategic Marketing Management
6 ects - Option I
- [2º Semestre]
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Communication Planning
6 ects -
Digital Marketing
6 ects -
Operational Marketing Management
6 ects -
Social Media Manegement and Strategies
6 ects - Option II
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2º Ano / Common Core
- [1º Semestre]
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Digital Communication Seminar
10 ects -
Research Methodologies in Communication
8 ects -
Suport for Dissertion/Project or Internships
12 ects
- [2º Semestre]
- Dissertation / Project / Internship Report
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1º Ano / Common Core
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Options
Options
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Course Team
Course Team
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Career opportunities and career prospects
Career opportunities and career prospects
- Communication Director; - Social Media Manager; - Marketing Communication Manager / Product Manager; - Consultant in Corporate and Strategic Communication; - Account Director in Advertising and Communication agencies.
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Scientific areas of the course
Scientific areas of the course
Jornalismo e reportagem
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Observations
Observations
Estimated Timetable: 6.00 to 11.30 p.m. Timetable regime: Evening classes.
Lisboa | Esc.Comunicação, Arquitetura, Artes e TI
Current Application Dates
Fees
Course Direction
Course Subdirection
Secretariat
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Telephone extension681
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LocationSala F.1.7
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Service hours08:30h às 12:30h e das 14h às 16h30
Agência de Avaliação e Acreditação do Ensino Superior
Graduation Requirements
Have completed a total of 120 ECTS.
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