Class Tourism Consumption and Trends

This curricular unit constitutes one of the two stages of the analytical phase of the destination development process, together with the analysis of tourism resources. Thus, both the syllabus and the practical assignments to be developed in this curricular unit will be articulated with other curricular units of the master's degree, such as Tourism Resources Analysis and Management. In parallel, given that the analysis of consumption patterns and tourism trends is instrumental in defining a communication strategy for a destination, this course will be taught in conjunction with the curricular unit of Marketing of Tourism Destinations.

Not applicable

1. Tourism consumption trends  New consumer behaviors  The role of tourism experiences in the consumption of tourist destinations Inhibiting and facilitating factors in the tourism system. 2. The integration of tourism consumption Theories of motivation for tourism consumption Management dynamics of tourist destinations  Creating value for tourist destinations 3. Tourism demand fundamentals  Characteristics of tourism demand Fundamentals of tourism demand Theories and techniques of tourism demand analysis 4. Consumer's decision-making process Models and determinant factors in the decision-making process The phases of a decision-making process Competitiveness instruments of tourist destinations 5. The influence of technology on tourism demand Market segmentation and main segments The influence of technological means as an influence of destinations Tools to enhance the destination's attractiveness for new visitors

Students are intended to adopt a proactive participation and reflection should develop an integrated project that includes the collection and analysis of information on the consumption and tourism trends in the management of tourist destinations, to enable the articulation of theory with the application to real situations. In classes will be used mainly the expositive-active method in points 1 and 2 of the curricular unit, through the analysis and discussion of relevant case studies. In points 3 and 4 of the curricular unit, the classes will focus more on a demonstrative method and application of knowledge through the implementation of a work on the analysis of demand and planning of a tourist destination.  Continuous assessment will include the following elements: Group assignment, carried out and delivered in several stages throughout the academic semester: 50%; Individual work undertaken in class: 35%; Participation and attendance: 15%.

Gallarza, M.G. & Gil Saura, I. (2020). Consumer value in tourism: a perspective article, Tourism Review, Vol. 75 No. 1, pp. 41-44. https://doi.org/10.1108/TR-06-2019-0227 Kirillova, K., Wang, D., Fu, X., & Lehto, X. (2020). Beyond "culture": A comparative study of forces structuring tourism consumption. Annals of Tourism Research, 83, 102941. doi:10.1016/j.annals.2020.102941 Liang, S., Schuckert, M., Law, R., & Masiero, L. (2017). The relevance of mobile tourism and information technology: an analysis of recent trends and future research directions. Journal of Travel & Tourism Marketing, 34(6), 732-748.