MKTD Talks #1 – Digital Marketing Strategies Discussion at Lusófona University
An event promoted by Lusófona University brought together experts to discuss the impact of Digital Marketing on business strategies
Sustainable Development Goals (SDG)
On 14 May 2025, at Lusófona University – Lisbon University Centre, the first edition of the MKTD Talks took place, under the theme "Digital Marketing and Business Strategy". The event was held in the José Araújo Auditorium and brought together industry experts who shared insights into the impact of digital strategies on business success.
The round table included Sara Cabral – Co-Founder & Operations Manager at Enidog, Marco Gouveia – CEO of Escola Marketing Digital, Vera Camões – Social Media Manager at Gato de Bigode, and Carla Viana – CEO and Executive Director at People Talent. During the session, the speakers explored topics such as digital optimisation techniques, personalised online campaigns, and the role of social media in brand building.
The session, which took place from 14h30 to 16h30, also featured a Q&A moment, where participants were able to interact directly with the speakers, clarifying doubts about new trends in digital marketing.
View the Event Photos on Lusófona University's Facebook
News
Filipa Cavém
Photography
Carolina Cebanu
Related Courses
- Bachelor in Applied Communications: Marketing, Advertising and Public Relations (Lisboa)
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- Postgraduation in Marketing and Brand Strategies (Lisboa)
- Masters in Communication, Marketing and Digital Media (Lisboa)
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