Marketing Day at ULusófona strengthens the connection with professional market

On 25 November, the 12th edition of the ULP Marketing Day took place under the theme “Then & Now: From ULP to the World” at Lusófona University – Porto University Centre. A well-established event of the Bachelor’s Degree in Applied Communication, it is organised annually by first-year students, who take on the responsibility of preparing and driving this initiative that brings academia closer to the professional market.

The session featured six alumni who returned to share their academic and professional journeys in the fields of Communication, Marketing, Advertising, and Public Relations. The programme was divided into two conversation blocks, each with three guests, encouraging direct dialogue with the students through questions and answers.

Among the testimonials, Gonçalo Paiva, Brand and Activation Manager at Toyota Caetano Portugal, highlighted how his initial indecision became an opportunity to explore different areas, and how music, developed alongside his academic path, enabled him to cultivate creative skills he now applies in communication. Diana Duarte, Marketing and Advertising Specialist at Dress to Care, emphasised the importance of organisational communication and digital content management, noting that the strategic planning learned at the institution was essential for embracing new opportunities. Eduardo Silva, owner of Maragatas Confeções, presented the development of his company and stressed that academic training was crucial to his success, defending that “one should never compromise on quality”.

Daniel Fortes, Marketing Assistant at Churchill's, shared his experience in the wine sector and explained how the brand positions itself in the market, while Sérgio Ferreira, SEO Specialist at Clever Advertising, discussed the challenges of marketing coordination and how he learned to manage frustrations and obstacles. In turn, Carolina Lopes, Strategy and Business Analyst at Hospital da Luz, encouraged students to seek experiences related to their degree, reminding them that what matters most is to begin and adapt projects to their own professional goals.

During the event, the guests shared practical advice with current students, such as investing in continuous learning to stand out in the job market, taking risks on new experiences even when they do not immediately meet expectations, building creative portfolios, and valuing the relationships developed at the university, which can prove decisive throughout their professional lives.

In an interview with the Director of the Bachelor’s Degree in Applied Communication, Ana Filipa Oliveira explained that the event aims to inspire students. “This year, after speaking with our students, we realised it was also important to show them what their possible future could look like, to show them what is achievable once they leave here, after completing their training and launching themselves into the world.” She added that Marketing Day, held since 2013, seeks every year to address different areas of the market, bringing companies and future professionals closer together, reinforcing Lusófona University’s mission of creating opportunities that prepare students for the labour market.

ULP Marketing Day has strengthened its place as a moment of sharing and learning, demonstrating that from Lusófona University it is possible to embark on diverse and successful careers.

See the Event Photos on the ULusófona Facebook Page

Text
Bruna Pereira

Photography
Paulo Renato

Video (Coverage)
Paulo Renato

Video (Editing)
Gabriel Motta