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Masters Communication, Marketing and Digital Media

The Master's in Communication, Marketing and Digital Media provides graduates from different areas with relevant, multifaceted and transversal skills that enable them to enter a highly competitive and increasingly complex labour market. The course syllabus Read more
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Integrated Course in the Impulso Program, PRR - Recovery and Resilience Plan, with access to a Scholarship.
Course formatIn-Person DegreeMasters Semesters4 Credits120
  • What will I learn in this course?

    What will I learn in this course?

    The Master's in Communication, Marketing and Digital Media provides graduates from different areas with relevant, multifaceted and transversal skills that enable them to enter a highly competitive and increasingly complex labour market. The course syllabus is structured in such a way as to provide advanced training for students in the area of strategic communication with specialised skills in the areas of marketing and digital media. This training is aimed at pursuing professional and/or research careers in the area of strategic communication, with a focus on marketing and digital media. In the second year of the Master's in Communication, Marketing and Digital Media, students have the option of completing a dissertation or project work, or a professional internship and respective internship report.
  • Entry requirements and conditions

    Entry requirements and conditions

    You can apply for the cycle of studies leading to a master's degree: a) holders of a bachelor's degree or legal equivalent; b) holders of a foreign academic degree awarded following a 1st cycle of studies organised in accordance with the principles of the Bologna process by a State adhering to that process; c) holders of a foreign higher academic degree that is recognised as satisfying the objectives of a bachelor's degree by the statutorily competent body; d) holders of an academic, scientific or professional curriculum that is recognised by CUP's statutorily competent body as attesting to their ability to complete this cycle of studies.
  • Seriation Criteria

    Seriation Criteria

    • 55% - Mestrado - Classificação e adequação Licenciatura
    • 15% - Mestrado - Experiência Prof. / Produção Científica
    • 15% - Mestrado - Formação complementar/Atividades Extracurriculares
    • 15% - Mestrado - Motivação e/ou Entrevista

    Candidatos sem classificação da habilitação anterior

    • 15% - Mestrado - Entrevista
    • 15% - Mestrado - Formação complementar/Atividades Extracurriculares
    • 55% - Mestrado - Apreciação curricular/Curriculum profissional
    • 15% - Mestrado - Produção Científica
  • Profile of the candidates for whom the course is intended

    Profile of the candidates for whom the course is intended

    The master's programme is aimed at students with a degree or legal equivalent in communication, management, marketing and advertising who are interested in developing specific skills in implementing integrated communication strategies.
  • Technical and professional skills that I will acquire

    Technical and professional skills that I will acquire

    Reveal a capacity for innovation, showing creativity in professional contexts; -Construct messages of a diverse nature in different communication contexts; -Expand scientific knowledge, discovering and creating innovative opportunities in integrated communication strategies; -Design advertising or institutional communication strategies; -Generate professionals capable of responding effectively to the new demands of producing and managing content for different platforms.
  • Main reasons for choosing this course

    Main reasons for choosing this course

    • High level of employability in the area; - Possibility of a professional internship in the second year;
    • Qualified and specialised teaching staff;
    • European university network for mobility;
    • Integration in one of the largest communication research centres - CICANT;
    • Practical and theoretical balance between the different training areas of the programme.
  • Career opportunities and career prospects

    Career opportunities and career prospects

    Communications Director; -Social Media Manager; -Marketing Communications Manager / Product Manager; -Organisational Communication and Strategic Communication Consultant; - Advertising agencies and offices.
  • Observations

    Observations

    Classes are in-person and held after work hours. For the Elective Course Unit, students may choose any course unit from the current master¿s program offerings at Lusófona - Centro Universitário do Porto, provided it is worth 6 ECTS credits. The assessment process is the responsibility of each instructor and may vary depending on the course, based on the syllabus and intended learning outcomes.

Partilhar

Email

Porto | Fac.Comunicação,Arquitetura, Artes e TI
ENROLL

Current Application Dates

Check below the application phases currently open for this course.
You may also check all the other phases here.

Fees

Other fees may be applied in accordance with the regulations in force.
    • Application Fees
      Application for Masters Degrees ? 450€
      Application for Masters Degrees ? 175€
      Applying for Readmission 105€
      External Students ? 625€
      External Students ? 425€
    • Registration Fees
      School Insurance 47€
      Readmisson 105€
      300€
    • Tuition
      Average monthly value for 30 ECTS semestral curricular units 315€
      Per ECTS 10.5€
    • Application Fees
      Application for Masters Degrees ? 460€
      Application for Masters Degrees ? 180€
      Applying for Readmission 110€
      External Students ? 640€
      External Students ? 450€
    • Registration Fees
      School Insurance 50€
      Readmisson 110€
      350€
    • Tuition
      Average monthly value for 30 ECTS semestral curricular units 330€
      Per ECTS 11€

Course Direction

Secretariat

Monica Ribeiro

  • Telephone extension
    3182
  • Location
    SATA
  • Service hours
    9h -19h

Agência de Avaliação e Acreditação do Ensino Superior

Acreditation state
Acreditado - Deliberation
Registry number: R/A-Cr 212/2022

Graduation Requirements

Have completed a total of 120 ECTS.
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