Masters Communication, Marketing and Digital Media
The Master's in Communication, Marketing and Digital Media provides graduates from different areas with relevant, multifaceted and transversal skills that enable them to enter a highly competitive and increasingly complex labour market. The course syllabus Read more
You can now choose to study at your own pace and complete your master’s or doctoral degree on either a full-time or part-time basis.
This option is available for master’s and doctoral programmes worth 90 ECTS credits or more.
Tuition fees are calculated according to the number of ECTS credits in which you enrol.
Please refer to Article 16 of the Academic Regulations or contact the relevant services for further information.
Course formatIn-Person
DegreeMasters
Semesters4
Credits120
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What will I learn in this course?
What will I learn in this course?
The Master's in Communication, Marketing and Digital Media provides graduates from different areas with relevant, multifaceted and transversal skills that enable them to enter a highly competitive and increasingly complex labour market. The course syllabus is structured in such a way as to provide advanced training for students in the area of strategic communication with specialised skills in the areas of marketing and digital media. This training is aimed at pursuing professional and/or research careers in the area of strategic communication, with a focus on marketing and digital media. In the second year of the Master's in Communication, Marketing and Digital Media, students have the option of completing a dissertation or project work, or a professional internship and respective internship report.
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Entry requirements and conditions
Entry requirements and conditions
You can apply for the cycle of studies leading to a master's degree: a) holders of a bachelor's degree or legal equivalent; b) holders of a foreign academic degree awarded following a 1st cycle of studies organised in accordance with the principles of the Bologna process by a State adhering to that process; c) holders of a foreign higher academic degree that is recognised as satisfying the objectives of a bachelor's degree by the statutorily competent body; d) holders of an academic, scientific or professional curriculum that is recognised by CUP's statutorily competent body as attesting to their ability to complete this cycle of studies.
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Seriation Criteria
Seriation Criteria
- 55% - Mestrado - Classificação e adequação Licenciatura
- 15% - Mestrado - Experiência Prof. / Produção Científica
- 15% - Mestrado - Formação complementar/Atividades Extracurriculares
- 15% - Mestrado - Motivação e/ou Entrevista
Candidatos sem classificação da habilitação anterior
- 15% - Mestrado - Entrevista
- 15% - Mestrado - Formação complementar/Atividades Extracurriculares
- 55% - Mestrado - Apreciação curricular/Curriculum profissional
- 15% - Mestrado - Produção Científica
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Profile of the candidates for whom the course is intended
Profile of the candidates for whom the course is intended
The master's programme is aimed at students with a degree or legal equivalent in communication, management, marketing and advertising who are interested in developing specific skills in implementing integrated communication strategies.
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Technical and professional skills that I will acquire
Technical and professional skills that I will acquire
Reveal a capacity for innovation, showing creativity in professional contexts; -Construct messages of a diverse nature in different communication contexts; -Expand scientific knowledge, discovering and creating innovative opportunities in integrated communication strategies; -Design advertising or institutional communication strategies; -Generate professionals capable of responding effectively to the new demands of producing and managing content for different platforms.
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Main reasons for choosing this course on ULusófona
Main reasons for choosing this course on ULusófona
- High level of employability in the area; - Possibility of a professional internship in the second year;
- Qualified and specialised teaching staff;
- European university network for mobility;
- Integration in one of the largest communication research centres - CICANT;
- Practical and theoretical balance between the different training areas of the programme.
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Study plan and curriculum structure
Study plan and curriculum structure
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1º Ano / Common Core
- [1º Semestre]
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Digital Media and Algorithmic culture
7.5 ects -
Foundations of Marketing
7.5 ects -
Media, Communication and Society
7.5 ects -
Research Methodologies
7.5 ects
- [2º Semestre]
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Branding and Storytelling
8 ects -
Neuromarketing and Consumer Behavior
8 ects -
Strategic Communication and Advisory
8 ects - Option
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2º Ano / Common Core
- [1º Semestre]
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Project Seminar
5 ects
- [Anual]
- Dissertation / Project / Internship
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1º Ano / Common Core
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Options
Options
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Course Team
Course Team
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Career opportunities and career prospects
Career opportunities and career prospects
Communications Director; -Social Media Manager; -Marketing Communications Manager / Product Manager; -Organisational Communication and Strategic Communication Consultant; - Advertising agencies and offices.
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Scientific areas of the course
Scientific areas of the course
Marketing e publicidade
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Observations
Observations
Classes are in-person and held after work hours. For the Elective Course Unit, students may choose any course unit from the current master¿s program offerings at Lusófona - Centro Universitário do Porto, provided it is worth 6 ECTS credits. The assessment process is the responsibility of each instructor and may vary depending on the course, based on the syllabus and intended learning outcomes.
Porto | Fac.Comunicação,Arquitetura, Artes e TI
Current Application Dates
Fees
Course Direction
Secretariat
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Telephone extension3182
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LocationSATA
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Service hours9h -19h
Agência de Avaliação e Acreditação do Ensino Superior
Graduation Requirements
Have completed a total of 120 ECTS.
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