Masters Media and Digital Citizenship

This master's degree prepares professionals to take action. It provides skills to analyse and intervene in the fields of media and digital citizenship, enabling the creation of concrete solutions to real challenges across organisations, schools, local authorities, NGOs, companies, and future professional contexts. This is complemented by a solid background in media education, enabling graduates to train diverse audiences and develop practical, impactful projects. Five structural axes: 1. Intervening in teaching and learning practices in media-based environments mediated by artificial intelligence systems, applying participatory methodologies ready to be implemented in the workplace. 2. Conduct advanced research on media, digital citizenship and media education, aimed at solving concrete problems and assisting decision-making. 3. Develop applied projects in the field of public policy, innovation and the digital challenges faced by organisations. 4. Empower citizens and entities for digital citizenship, creating programmes, training and interventions tailored to real contexts. 5. Critically analyse data, algorithms and artificial intelligence systems that structure contemporary digital media, platforms and decision-making processes, transforming this knowledge into strategies for intervention, regulation, education and social innovation. Key skills: - Analyse trends in media and artificial intelligence, digital citizenship and media education to inform decisions in the field. - Evaluate pedagogical models and virtual environments to design training activities and programmes applicable in the workplace. - Understand how digital media and generative artificial intelligence systems shape citizenship and transform this knowledge into organisational strategies. - Create programmes, workshops, action plans and initiatives to develop digital citizenship skills across diverse audiences. - Design and execute research projects that meet the specific needs of organisations. - Critically evaluate the impact of media, data and artificial intelligence on democracy and translate this analysis into practical recommendations. - Interpret contemporary debates on critical literacy and digital skills to guide internal or community policies. - Analyse methods for measuring digital literacy and apply them in organisational or educational diagnostics. - Understand public policies and regulatory models and integrate them into project planning. - Create, implement and evaluate media and digital citizenship intervention projects in real professional contexts. - Apply media creativity, strategic use of social networks and storytelling to communicate better and engage audiences.